In all formats of business you will find one constant mantra; “Keep It Simple Stupid.” It sounds harsh, but it’s some of the best advice any business owner can learn. Whether it’s a chef who puts too many ingredients in a dish or a doctor who is just ‘winging it’ each day, all business owners need to work on keeping simplicity in the work place. Simplicity is where most chiropractic website are lacking. Sure they will start to talk about how easy their services are to implement. Is ours easy? Yes. Is this what I’m talking about in terms of simple? No. Simple means that your website should be easy to maneuver and speak on the patients level. Less options, less patient education, more about YOU!
The potential patient that finds your website is NOT coming to learn about chiropractic care. In fact, if they have found your website it means that they have already chosen natural health care and are now trying to pick the best doctor for them. These other website companies do little to promote your office and spend all their time promoting natural forms of health care. Why? Because it’s easier. It’s easier just to set up a chiropractic website with a whole bunch of stock information and just plug your address in on a few pages.
This is what makes us different. Our website service requires that you send us pictures of you and your office for us to personalize your website! This is what the potential patient is here to see! They want to know what you look like! What your practice looks like! We are here to give ALL potential patients the answers to the questions they are actually asking rather than overloading them with a lot of information that they won’t read anyway.
When we first began this journey more than seven years ago, I came up with a mantra that wasn’t necessarily original to the world, but has proven to be unique among the other chiropractic product companies. We focus on the “Five W’s.” Just like in grade school, we sell all of our products by making sure that we first and foremost provide the Who, What, When, Where, and Why. Our website service has been created with this in mind and here’s how we implement them.
Who – Who are you?
What – What is your solution to the potential patients problem?
When – When can I come in to see the doctor?
Where – Where is your office located and are their easy ways to get directions?
Why – Why should I choose your office?
The biggest problem that most chiropractic websites have is that they do little to promote the office and more to promote the profession of chiropractic. This is why the final bullet point asks “Why should I choose your office” and not “why should I choose chiropractic.” Whether you like it or not, you are in sales. We are all in sales. You either convince the patient they need your help or they convince you they don’t. You can sell them or they can sell you, so we choose to do the work for you. Our website service will show the patient that YOU can help them, not just the profession as a whole.
Studies conducted by SearchEngineWatch.com, the largest watchdog for search engines, show that the average person spends less than 52 seconds on an individual website and that patients decide how much attention to devote to a video within the first 8 seconds. It’s time that you ask yourself one simple question. If a potential patient is only going to spend 52 seconds on your website, do you want them looking over the hundreds of articles that most website companies clutter their sites with? Or should your potential patients be learning about you and the services you provide. To us the answer is Simple. Allow me to welcome you and introduce you to the Integrity Management Website Service.