Integrity does not have direct access to influence Google results. We can’t guarantee your site will appear in a particular place in Google results and we can’t contact Google on your behalf. This is normal and no other company does have direct access, so please do not fall for marketing scams by “SEO experts” who claim to be able to do otherwise or pay another company to do SEO on your website. We can, however, recommend some ‘best practices’ for showing up well on Google.
First, start with the “Google for Chiropractors” guide that our Marketing Director, Ryan Maule, has created. This guide can be accessed here.
Next, make sure your home page is free from clutter and all the search terms you want to be found under appear in your homepage text in normal sentence usage. If the search terms/search phrase you want to be found under does not appear there, chances are you will not be able to be easily found on Google under those terms. Work those search terms into the homepage text or contact support for advice.
Make sure that lists of keywords (comma separated) do not appear on your site. This is viewed as keyword spam and will negatively affect your search engine rank.
Make sure that your website has lots of unique content, not copied from any other blog on the Internet. The more unique content (even unique from other Integrity websites), the more “interesting” your site looks to Google. We provide stock content to help you get started but your website does need to have more unique content than stock content to have the best chance at thriving in competitive markets. Please see this link for more on duplicate content.
Make sure you only have one website for your company; take down old websites and do not have multiple sites from competing companies. Google and Bing use duplicate detection and having the same mailing address and phone number showing up on multiple local business sites will lead to duplicates being delisted. There is no benefit to having multiple websites; Google and Bing will try to prevent businesses from having multiple websites with the goal of dominating all the lines of search results by blocking the duplicates.
In order to appear on Google Maps listings at the top of Google local business searches, you must have a verified Google Places/Google+ account. This is covered in the “Google for Chiropractors” guide.
It is important that you first be prominent in your community (through outreach events, PR activity, news media/radio mentions) before expecting to be prominent on the Internet.
If you want to appear in the sidebar ads on Google or the “featured links” at the top of the page, you must bid for and pay for that place on Google through the AdWords service. Integrity does not endorse or provide assistance for paid advertising on Google and is not liable for any financial loss that may occur through advertising on Google. Offices are permitted to use paid Google AdWords but must proceed at their own risk. Integrity Website Service Support will not assist with Google AdWords questions.
Finally, remember that the top section of your home page is not only what patients see first but also what search engines see first. So the most relevant content to your site needs to remain there; the top of your website should contain a purpose statement and identify you as a chiropractor in your city or town. The top of your website or the center of the homepage should not be used for promotions, news, or special offers.
As a general rule, Integrity staff will only intervene on Google ranking matters once all the above steps have been followed, enough waiting time has passed (at least a couple months), and if the site is not showing up at all. Coming up on page 3 of Google instead of page 1, for example, is not considered a support issue. If you have concerns about your website or would like to speak with someone about your goals for your website, please talk to your Integrity coach or consultant. They will be able to assist with a comprehensive outreach strategy that includes your website and pass your goals and needs along to the Website team. Please do not open a website support ticket about SEO concerns without first speaking to your coach.
Posted in: SEO Support