First, how long has it been since your Integrity site was set up? If less than six months since the site was set up or transferred to Integrity, Google and Bing may not be fully aware of your site or it has not had enough time to move up in the rankings.
What does your home page text look like? Some offices like to use the home page for advertising new services, specials, or events, but the top of the home page is crucial for search engine rank and search terms. Are your events or promotions really the first thing you want the search engines to pick up on, rather than, for example, “chiropractor in (your city)”? If you have recently modified your home page text or content, please revert it to how it was before and allow time for the search engines to index it. We do not support any home page customizations so if you have made changes and it affects your rank, Integrity support may delete all customizations and return your home page to stock text.
Have you downloaded and followed our Google Marketing Guide For Chiropractors Package? This package will teach you everything you need to know about how Google is now ranking small businesses and what you need to do to take advantage of it. Click here to learn more. This needs to be completed by each individual office and will take months to go into effect. Our web staff cannot perform these tasks for you.
Finally, if it has been more than six months and you are still not showing up well on Google and Bing and have followed the instructions explicitly in the Google Marketing Guide, please discuss these concerns with your Integrity coach or consultant on your next coaching call. Please be very specific – what are your expectations for your website? Which search phrases are you not coming up under? Do these phrases appear on your site, in normal sentence usage? (If not, there’s your problem.) Have you done any practices that may cause you to be penalized on Google or Bing (lists of keywords, repeatedly clicking on your own site on Google in order to increase hits and page rank, use of phrases or words that don’t really apply to your site, etc.)? Are you checking your ranking hourly, daily, or weekly? Please let us know exactly what is going on, and please remember we can recommend best practices for search engine optimization but are not able to actually contact Google or Bing to influence them or “fix” ranking. If there are changes that are needed, your Integrity coach will let the webmaster know. Please do not open a SEO support ticket with the Website department until you have spoken with your coach or consultant about your concerns.